HI, I’M MEGAN.
Currently leading concept and sport research at Nike, I’m a design researcher and strategist passionate about uncovering what people need – and why – to shape innovative, human-centered experiences.
About Me
I’m a design researcher and strategist with 8+ years of experience helping brands create experiences that meaningfully serve people. I lead end-to-end research that uncovers deep human insight and turns it into strategic direction for the next generation of products, services, and experiences.
My work sits at the intersection of research, human-centered design, and strategy, from shaping AI-powered digital coaching tools at Nike to helping a Fortune 500 retailer create a new store-within-a-store experience. I’ve led research across digital, physical, and connected ecosystems for some of the world’s most iconic brands, always with a focus on designing for real human needs.
When I’m not working, you can find me exploring the outdoors and throwing things repeatedly to my fetch-obsessed chocolate lab.
Capabilities
MIXED-METHODS RESEARCH
Qualitative & Quantitative Methods • Generative & Evaluative Research (across all phases of development, from Discovery to Concept to Design to Validation) • End-to-End Research Planning, Execution, and Delivery • Data Analysis & Affinity Mapping
STRATEGY
Research Roadmapping • Synthesis & Insights • Strategic Frameworks (Journey Mapping, Personas, Empathy Mapping, JTBD, Design Principles) • Competitive Analyses & Category Research • Narrative Storytelling
HUMAN-CENTERED Design
Concept Development • Ideation • Prototyping • Participatory Design/Co-Design • Data Visualization • Visual Storytelling
LEADERSHIP & COLLABORATION
Cross-Functional Partnership • Strategic Facilitation & Workshop Design • Stakeholder Engagement • Human-Centered Design Leadership • Research Mentorship • Project Management
Client Experience
Optum
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Nike
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Kohler
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Target
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Hilton
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Purina Mills
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Chipotle
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Ecolab
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Harry's
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Optum 〰️ Nike 〰️ Kohler 〰️ Target 〰️ Hilton 〰️ Purina Mills 〰️ Chipotle 〰️ Ecolab 〰️ Harry's 〰️